CONTENT PRESENTATION USING AN EXPLOITATION-EXPLORATION PARADIGM

원문 (중국어)

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for providing content to a user so as to balance known content of interest to the user, and potential new content of interest (e.g., exploration content). An example embodiment operates by receiving and analyzing behavioral data of a user as it relates to exploration content. This behavioral data may include the user selecting, slowing scrolling, pausing scrolling, or other actions that indicate interest in provided exploration content. Based on this data, the user's proclivity for exploration content is determined. This proclivity is compared to a current exploration value associated with the user, and used in one of a variety of different ways to calculate an adjustment to the user's exploration content value, which dictates an amount of exploration content that will be provided to the user.