INTEGRATED METHODS AND SYSTEMS FOR OFFERING AND MANAGING ADVERTISING CONTENT AND CAMPAIGNS IN COMBINATION WITH DELIVERY MEDIA FOR CONSUMER PRODUCTS AND SERVICES

원문 (중국어)

Integrated methods and systems are provided for offering and managing targeted advertising content and campaigns. More particularly, an exchange platform and method of its use are provided for offering and managing the identification and purchase of advertising space or inventory by advertisers that is available on virtual or physical media which has already been purchased, designed and used by distributors. The exchange platform includes a supply side for capturing, receiving, and managing supply side information which is then reorganized, analyzed, and collated to facilitate research and analysis by advertisers to determine whether suitable advertising inventory is available for the advertiser's advertising content, as well as which distributors and their media are likely to reach or contact desired or preferred market segments and consumer populations for targeted advertising campaigns. Tracking and monitoring the reach and successful consumer engagement by media and advertising content thereon are also enabled by the exchange platform.