METHOD, SERVER, AND USER TERMINAL FOR PRESENTING CONTENT THROUGH CHAT ROOM

원문 (중국어)

Proposed is a method in which a server presents content through a chat room. The method may include acquiring information about a keyword or theme of the content, information about a condition for presenting the content, and information about the chat room, wherein the chat room is related to the keyword or theme and a plurality of users are able to participate in the chat room. The method may also include providing the chat room to a user terminal in association with the information about the keyword or theme of the content. The method may further include searching for the content in a content pool based on the keyword or theme, and when the condition for presenting the content is satisfied, presenting at least some items of the searched content to the user terminal through the chat room.