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기록

DYNAMIC RENDERING OF A CONTEXTUALIZED ADVERTISEMENT

발명심사 중
20청구항 · 3 독립항
§ Ⅰ

개요

발명자

Mehul Sanghavi; Phi Thuan Au; Chul Ho Jang; Hasher Hamza

IPC 분류

H4N 21/2668H4N 21/431H4N 21/45H4N 21/482H4N 21/81

CPC 분류

H4N21/2668H4N21/4316H4N21/4532H4N21/482H4N21/812

Aspects of the disclosed technology provide solutions for dynamically rendering a contextualized advertisement based on understanding of user data on a user interface. An example method can include displaying a collection of selectable channel tiles on a first portion of a display. Each selectable channel tile represents a channel for streaming media content. The example method includes receiving a user input on a target channel tile among the collection of selectable channel tiles. The target channel tile corresponds to a target channel. The example method further includes accessing a user profile that is associated with the user input and generating, based on at least one of the user profile or one or more attributes associated with the target channel, a contextualized advertisement of one or more media content items provided by the target channel.

원문 (중국어)

Aspects of the disclosed technology provide solutions for dynamically rendering a contextualized advertisement based on understanding of user data on a user interface. An example method can include displaying a collection of selectable channel tiles on a first portion of a display. Each selectable channel tile represents a channel for streaming media content. The example method includes receiving a user input on a target channel tile among the collection of selectable channel tiles. The target channel tile corresponds to a target channel. The example method further includes accessing a user profile that is associated with the user input and generating, based on at least one of the user profile or one or more attributes associated with the target channel, a contextualized advertisement of one or more media content items provided by the target channel.